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Prada Menswear Spring/Summer 2019 Milan

Miuccia Prada’s Menswear S/S 19 collection

She’s going on her own way, making her fashion show one of the most awaited dates on the Milan Fashion Week schedule.

For this time, Miuccia Prada chose simplicity; a simplicity that derives from reflection, concentration and careful selection. That’s how she conceived her S/S 19 Menswear collection thinking about the contemporary youth: the Millennials she doesn’t want to reduce to a commercially category, yet to an independent and free generation that wants to express its own unique personality and make the difference.
Therefore, for Miuccia simplicity is the destination, not the starting point. The single pieces acquire then a significance when they’re combined together.

Quite minimal and sober, the design blends elegance and sportswear in a countertrend lineup that contrasts with the extravagant excess of the modern trends. Suede outerwear pieces are layered over turtlenecks, mixed with washed denim, nylon and technical fabrics. Pencil-silhouette trousers are combined with extremely tiny shorts, while the prints with flowers and hallucinogetic effects complete the collection.

The show was set in Spazio Prada of via Fogazzaro (Milan): Rem Koolhaas‘s Studio AMO was covered with a transparent PVC film, whereas the plastic cubes were the Inflatable Stools designed by Verner Panton in the early 60’s, and now realized by Verpan purposely for Prada.

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