Enough about land filled fabrics; no more lack of transparency in the supply-chain; stop with trends, seasons, fashion weeks, order books or minimum orders. Marques’Almeida has a clear idea concerning its future steps in fashion, and it has recently taken the shape of a revolutionary eco-sustainable clothing line that has a name: reM’Ade.
Presented for the first time on the platform of London Fashion Week
, reM’Ade intends to put sustainability goals into practice through a hands-on approach, producing both new and classic M’A designs with leftovers textiles and waste materials entirely. For the first pilot project, M’A made full use of its in-house deadstock fabrics; for the future projects instead, it intends to build the fashion production on the deadstock provided by a network of small Portuguese manufacturers, which would be crucial for a more eco-sustainable way of making fashion and to create a regenerative force for consumers, buyers and stockists all at the same time. “It’s about questioning the system and why we keep producing more and more collections and therefore more and more waste”, says Marta Marques
, the designer who runs the Portuguese fashion house with Paulo Almeida.
The reM’Ade garments will be then available only pre-order and while deadstock fabrics last: this means that they are made in limited editions; if there is no more fabric for a certain design, it is not produced anymore.
ReM’Ade offers also the opportunity for unlearning and experiment more responsible ways of making fashion, in view of more inclusive society and a new relationship with nature, based on respect and care.