La Fédération de la Haute Couture et de la Mode
is ready to host the first-ever virtual Couture fashion week
. It will take place from July 6 to 8
, the three-day event will use the platform hautecouture.fhcm.paris/fr.html
to showcase videos and entirely digital contents by the Couture houses.
The platform will gain momentum at 10 a.m. CET (Paris), with Schiaparelli in the schedule to start the dance – the French Maison led by Daniel Roseberry, who has become the modern interpreter of Elsa’s surrealist aesthetic legacy. The house of 21 Place Vendôme will not showcase new collection pieces, but a video centered on the skilled creative director and the maison’s savoir-faire and its otherworldly fashion details.
To follow, some other big names the caliber of Iris Van Herpen, Christian Dior, Ralph&Russo and Giambattista Valli will fill the first day of Paris Couture Week’s schedule, up until Georges Hobeika‘s show at h.20.30.
Particularly, Iris Van Herpen‘s show is arising much curiosity, as the Dutch designer has made of futurism and technological tools her masterpiece; small wonder then that the digital format of the fashion week will not hinder the well-known spectacular effects on her newest Couture pieces, which will be “reflecting the nature of perception“, as she describes them via Instagram.
The second day, alongside Stéphane Rolland and Alexandre Vauthier, there will be room also for young names such as the Japanese Yuima Nakazato, who combines advanced technology and craftsmanship in his couture creations, and the sustainable AELIS Couture and Ronald Van Der Kemp.
will showcase its Haute Couture Fall-Winter 2020-2021
collection at 12.00 on chanel.com
and on all the brand’s social media: the filmmaker Loïc Prigent
will especially turn his camera’s focus on Chanel’s “petites mains” working on the last details of the beautiful creations by Virginie Viard
The Fashion Week will finally end in style with Maison Margiela, Elie Saab, Viktor&Rolf, Valentino in collaboration with Nick Knight, among other brands; yet it will not be the end of the fashion season: just the hors d’oeuvre which will be immediately followed by Men’s Paris Fashion Week (July 9-13) and Milan Digital Week (July 14-17). Stay tuned!
Check out the entire definitive schedule:
Monday, July 6, 2020
11:00 Ulyana Seergenko
12:00 Iris Van Herpen
13:00 Maurizio Galante
14:30 Christian Dior
16:00 Maison Rabih Kayrouz
17:30 Azzaro Couture
18:00 Antonio Grimaldi
19:30 Giambattista Valli
20:30 Georges Hobeika
Tuesday, July 7, 2020
13:30 Alexis Mabille
14:30 Stéphane Rolland
15:00 Yuima Nakazato
15:30 Julien Fournié
16:30 Alexandre Vauthier
17:30 Rahul Mishra
18:00 Ronald Van Der Kemp
19:30 Imane Ayissi
Wednesday, July 8, 2020
10:00 Maison Margiela
11:00 Franck Sorbier
11:30 Guo Pei
12:30 Elie Saab
13:30 Bouchra Jarrar
14:00 Christophe Josse
15:00 Adeline André
17:00 Julie De Libran